Mobile UI/UX Design
Solution For U (SofU) MVP Development
SofU is a service-based mobile app aimed at helping urban communities access home maintenance services more efficiently. This MVP project was focused on general cleaning and AC service features and was later rebranded as "Spotless".
Year :
2024
Industry :
Service / Urban Living
Client :
PT. Generasi Anak Muda Berkarya
Project Duration :
4 month
Project Planning & Business Framing
Before diving into visuals, I led the team through intensive business model discussions, workflow mapping, and MVP scoping. This included outlining key service categories, defining user needs, and prioritizing functions that deliver immediate value to users.
Team Collaboration & Leadership
As both UI/UX Designer and Project Team Lead, I coordinated across functions:
UI/UX Designers: brainstormed UX flows, prototyped interfaces
Developers: aligned design feasibility and handoff
Business Developers: ensured the app reflected service goals
Social Media: supported communication planning
This dual role allowed me to bridge visual, technical, and strategic goals.
User-Centered Design Execution
Using Figma, I designed a user flow that supports quick bookings, service detail clarity, and reward tracking. We emphasized a friendly tone, clean visuals, and accessible navigation for non-tech-savvy users.
Features like loyalty points, referral codes, and promo bundling were highlighted to improve engagement.
MVP Delivery & Transition
Despite timeline limitations, the UI/UX side was completed within 4 months. I presented our MVP screens and flows to stakeholders, covering:
Onboarding
Booking & Service Detail
Ranking System & SofU Points
Referral, Vouchers, and Promotions
While the full development is still ongoing under a new team (and under the new brand name "Spotless"), all initial MVP designs have been finalized and handed over.
More Projects
Mobile UI/UX Design
Solution For U (SofU) MVP Development
SofU is a service-based mobile app aimed at helping urban communities access home maintenance services more efficiently. This MVP project was focused on general cleaning and AC service features and was later rebranded as "Spotless".
Year :
2024
Industry :
Service / Urban Living
Client :
PT. Generasi Anak Muda Berkarya
Project Duration :
4 month
Project Planning & Business Framing
Before diving into visuals, I led the team through intensive business model discussions, workflow mapping, and MVP scoping. This included outlining key service categories, defining user needs, and prioritizing functions that deliver immediate value to users.
Team Collaboration & Leadership
As both UI/UX Designer and Project Team Lead, I coordinated across functions:
UI/UX Designers: brainstormed UX flows, prototyped interfaces
Developers: aligned design feasibility and handoff
Business Developers: ensured the app reflected service goals
Social Media: supported communication planning
This dual role allowed me to bridge visual, technical, and strategic goals.
User-Centered Design Execution
Using Figma, I designed a user flow that supports quick bookings, service detail clarity, and reward tracking. We emphasized a friendly tone, clean visuals, and accessible navigation for non-tech-savvy users.
Features like loyalty points, referral codes, and promo bundling were highlighted to improve engagement.
MVP Delivery & Transition
Despite timeline limitations, the UI/UX side was completed within 4 months. I presented our MVP screens and flows to stakeholders, covering:
Onboarding
Booking & Service Detail
Ranking System & SofU Points
Referral, Vouchers, and Promotions
While the full development is still ongoing under a new team (and under the new brand name "Spotless"), all initial MVP designs have been finalized and handed over.
More Projects
Mobile UI/UX Design
Solution For U (SofU) MVP Development
SofU is a service-based mobile app aimed at helping urban communities access home maintenance services more efficiently. This MVP project was focused on general cleaning and AC service features and was later rebranded as "Spotless".
Year :
2024
Industry :
Service / Urban Living
Client :
PT. Generasi Anak Muda Berkarya
Project Duration :
4 month
Project Planning & Business Framing
Before diving into visuals, I led the team through intensive business model discussions, workflow mapping, and MVP scoping. This included outlining key service categories, defining user needs, and prioritizing functions that deliver immediate value to users.
Team Collaboration & Leadership
As both UI/UX Designer and Project Team Lead, I coordinated across functions:
UI/UX Designers: brainstormed UX flows, prototyped interfaces
Developers: aligned design feasibility and handoff
Business Developers: ensured the app reflected service goals
Social Media: supported communication planning
This dual role allowed me to bridge visual, technical, and strategic goals.
User-Centered Design Execution
Using Figma, I designed a user flow that supports quick bookings, service detail clarity, and reward tracking. We emphasized a friendly tone, clean visuals, and accessible navigation for non-tech-savvy users.
Features like loyalty points, referral codes, and promo bundling were highlighted to improve engagement.
MVP Delivery & Transition
Despite timeline limitations, the UI/UX side was completed within 4 months. I presented our MVP screens and flows to stakeholders, covering:
Onboarding
Booking & Service Detail
Ranking System & SofU Points
Referral, Vouchers, and Promotions
While the full development is still ongoing under a new team (and under the new brand name "Spotless"), all initial MVP designs have been finalized and handed over.